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According to research done by Grail reseach studio enviromentally-friendly product packaging is the most important feature considered by consumers  in each green product category. Here the most important features divided for category and the percentage:

garments GARMENTS

  • 1st: Product manufacturing causes minimal harmful emisisons. ( 70%)
  • 2nd: Product packagung is made of recyclabel material. ( 70%)
  • 3rd:Product is recyclable or made from recyclable material. (69%)
  • duct packaging is made of recyclable material. (76%)
Cleaning-Products PAPER AND CLEANING PRODUCTS

  • 1st:Product is biodegradable. (79%)
  • 2nd:Product uses minimal packaging material. (77%)
  • 3rd: Pro
food FOOD AND RELATED PRODUCTS

  • 1st: Product packaging is made of recyclable material. (71%)
  • 2nd: Foods are naturally or minimally processed. (70%)
  • 3rd: Product has biodegradable packaging. (69%)
beauty products HEALTH AND BEAUTY PRODUCTS

  • 1st: Product is natural. (79%)
  • 2nd: Product is not tested on animals. (74%)
  • 3rd: Product uses minimal packaging material. (69%)
consumer durables ELECTRONICS,CONSUMER DURABLES, OFFICE SUPPLIES

  • 1st: Product is energy efficient. (92%)
  • 2nd: Product usage causes minimal harmful emissions. (78%)
  • 3rd: Product packaging is made of recyclable material. (74%)
automobile AUTOMOBILES

  • 1st: Product is manufactured using minimal resources such as water and/or energy. (92%)
  • 2nd: Product uses solar or wind energy. (88%)
  • 3rd: Product usage causes minimal harmful emissions. (58%)
furnishing FURNISHINGS

  • 1st: Product packaging is made of recyclable material. (78%)
  • 2nd: Product is made from eco-friendly material. (76%)
  • 3rd: product is recyclable or made from recyclable material. (74%)

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